Harley wanted her brand to feel clean, old-timey, and a little rough around the edges. Her photography style is moody and candid in nature, while also heavily influenced by her love of history and the rugged scenery found in the American Southwest. I combined these to create an age-old brand that looks as though it will stand the test of time, but remains true to who she is as a creator.
BRAND MOODBOARD
BRANDEDÂ TISSUE PAPER
LOGO IN-DEPTH
COLOR USAGE
EMBOSSED LEATHER CAMERA BAG
