Inspired by the history of typography, this series was created in response to the advertising and following trends that took place when some of the most iconic typefaces were released. That then morphed into some of my favorite historical moments in general, like the infamous reign of Louis Armstrong and his Hot Five.
When learning more about the history of typography, I came across some old advertisements used to market new typefaces to the public. Because type was boring to most people, ad agencies would pair a newly released typeface with a picture of a brand new car to catch their attention. Yeah, it doesn't make sense. Neither does this poster if you think about it.
This posted was inspired by postwar modernism and the release of Max Miedinger's typeface Neue Haas Grotesk, later named Helvetica. Obviously, it has a very modern twist on the content.
As one of my favorite historical artists, I chose to include Louis Armstrong in this project. This poster also features his "Hot Five", who largely contributed to the history of jazz music.
