This cozy stay serves one of the only towns along the highway between northern and southern Idaho. It gets a lot of traffic, so it needed to look friendly and inviting. I chose an off-black and some soft earth tones to compliment the brand, as well as tie in to the natural palette used on the outside of the building. New business cards, a welcoming sign, and some fresh key tags also help reign that cozy feeling in.
BRAND MOODBOARD
CUSTOM KEY TAGS / TYPE EXAMPLE
BUSINESS CARDS
COLOR PALETTE
BRAND PATTERN
