Foamy Watersports was inspired by a randomly-chosen word from the dictionary. The brand encompasses all things outdoor, active, and summer, and runs on a marketing campaign encouraging athletes to stay active in rain, snow, or shine. Equipped with multiple branding materials, Foamy is meant to exist in a brick-and-mortar retail store, on physical outdoor apparel products, and on various printed marketing materials.
MAGAZINE ADVERTISEMENT
WAKEBOARD PRODUCT DESIGN
BUSINESS CARD DESIGN
RAIN, SNOW, OR SHINE POSTER CAMPAIGN
BILLBOARD DESIGN
ICON SET / STICKERS
